The multioutlet B2B web storefront introduces a unified sign-in system that allows buyers to access all their associated organizations and outlets using a single account. The storefront UI is updated to display an organization selector during sign-in and provides outlet-specific navigation and catalog views. Buyers can place, track, and manage orders for multiple outlets within a single session, with real-time visibility into order status, inventory, and account information.
This feature supports role-based access, ensuring that users only see the organizations and outlets they are authorized to transact with. This experience is behind a feature flag that's available for administrators to update from Commerce headquarters. Administrators must configure organization and outlet relationships, assign users to their respective organizations, and activate the unified sign-in option in the storefront settings.
The following features are available after enabling this feature:
Unified sign-in with organization selector: Enables buyers to select their organization during sign-in for multioutlet ordering and tracking.
On-account payments and credit limits: Provides real-time credit validation for organization accounts during checkout to ensure compliance and reduce payment friction.
Seller inventory visibility and Commerce Scale Unit (CSU) tools.
Account header updates: Displays the organization name and linked accounts for clarity.
User management: Allows B2B organization administrators to use contacts to directly manage users from Commerce headquarters.
Multicart shopping: Enables individual contacts to manage separate carts for different outlets under one organization account.
CSU tools: Assist contact-based B2B sellers in the business partner employee role to implement real-time inventory data and efficiently accept or reject multioutlet orders.
Business Value:
This feature empowers business-to-business (B2B) buyers with a seamless, unified experience across multiple outlets. This feature simplifies account management by enabling a single sign-in for all organizations, reducing friction and improving efficiency. Buyers can place and track orders for multiple outlets from one storefront, thereby reducing errors. Buyers can use a single sign-in to access all their organizations, view outlet-specific catalogs, and manage orders for all their organizations in one place.
By consolidating workflows and account management, businesses can increase productivity, reduce errors, and deliver a seamless experience that drives customer satisfaction and loyalty. The unified approach also supports faster onboarding for new outlets. For your business, this means stronger customer loyalty, higher order volumes, and streamlined operations, while delivering a modern, intuitive experience that differentiates your brand in a competitive market.
Enabled for:
Enabled by admins/makers/marketers for end users
More info: https://learn.microsoft.com/en-us/dynamics365/commerce/b2b/b2b-multi-outlet
GA date: September CY2026
Preview date: April CY2026