With branded content links, you can:
Set up your vanity link (or custom link) in the domain authenticator.
Once authenticated, your vanity domain will be visible in:
All links in your emails.
Hosted digital assets, forms, event registration pages, and your preference center.
Scenario
A retail brand launches a holiday campaign featuring special bundles and limited‑time offers. Instead of using long, generic tracking URLs, the team enables branded content links. Every email now displays clean, trustworthy links using the company’s own domain. Customers feel more confident clicking through, resulting in higher engagement and improved conversion rates across the campaign.
Business Value:
Links are the gateway to your landing pages, offers, and content. However, automatically generated URLs look unprofessional and suspicious, and they can lower your click rates and conversions. Now you can customize links to show your company name, increasing customers' trust and improving brand recognition and campaign performance.
Enabled for:
Enabled by admins/makers/marketers for end users
GA date: December CY2026
Preview date: September CY2026